Britain’s Next Top Model found a new home on Lifetime and I conceptualised and executed this extensive ATL campaign for the in-house team. The chosen concept was ‘Under New Management’ which ran through all aspects of the campaign and I also directed and edited all the on air elements.
The key image we created was picked up by all the top publications, generating over £4.5 million in free press coverage. BNTM has gone on to become Lifetime’s highest rating show ever with average viewing up +1167%.