UNDER THE AFRICAN SKY, SPARKS WILL FLY
This show was a Love Island spin off and the producers wanted to to keep the sexy, flirtatious vibe going whilst showcasing the competitive ‘girls v boys’ angle. I was responsible for conceptualising, writing & art-directing all aspects of the campaign which rolled out across TV, print, OOH, social, radio and even lift doors!
On the weekend of TX we created an experiential activation in shopping centres across the country with photos ops, makeovers & DJ’s.
Concept, Writing, Art direction