BIG BROTHER SEES IT ALL
In a world of manufactured reality, Big Brother is the show that allows us to see everything, warts and all. But what if Big Brother’s ‘all seeing gaze’ turned to the outside world? We used this thought to explore a multi-platform campaign, starting with a big launch moment on TV, witnessing what our hosts get up to behind closed doors.
Big Brother sees all the strange & embarrassing things that happen to us.
Big Brother sees the things we can’t see.
Big Brother even sees whats happening on a molecular level (This one really riled up the red tops)
Curious eyes started appearing across the UK, seeing & enjoying everything we do.
Big Brother even sees what we do in our spare time through groundbreaking partnerships with PureGym, Deliveroo and Greene King Pubs.
Finally, just before the first Big Brother episode aired, we took over Westfield shopping centre and allowed member of the public to ‘See it all’ by projecting their eyes onto a giant billboard.
My Roles
Creative Direction
Clients
ITV