As Head of Creative for the launch of Blaze I was responsible for building the brand from scratch, developing it’s creative DNA and overseeing the creation of all on and off air assets from logo, idents, promos, continuity and beyond.
For our big ATL campaign in November I conceptualised and pitched the creative route: ‘Blaze eats the daily grind for breakfast’ and worked with a team of creatives to bring the campaign to life. I also art-directing & wrote the press campaign and directed the TV & radio spots.
I am most proud of Blaze’s straight talking tone of voice. Each piece of communication from continuity to print is ‘Short, Sharp, Simple & Direct’ and as a brand Blaze ‘tells stories in colour but speaks in black and white’ – Damn right.
