USING AD BREAKS TO DELIVER TECH SKILLS TO THE ISOLATED
As the country went into the first lockdown I wrote this campaign idea on spec and with my ITV team we pitched it to BT. They loved that our idea put the brand at the forefront of helping people during a worrying time and they green lit the project on the spot.
To make the campaign as effective as possible we knew it needed to get in front of the nation as quickly as possible. We worked day & night to get the first film with Clare Balding finished and on air – delivering it in 2 weeks from the first pitch. We produced every aspect remotely, sending filming equipment to her house and I directed her over Zoom from my home.
Concept, Writing, Directing