USING AD BREAKS TO DELIVER TECH SKILLS TO THE ISOLATED
As the country went into lockdown in March 2020 I wrote this campaign idea on spec and with my ITV team we pitched it to BT…and they loved it!
To make the campaign as effective as possible we knew it needed to get in front of lots of people as quickly as possible. We worked day & night to get the first film with Clare Balding finished and on air – delivering it in 2 weeks from the first pitch. We produced every aspect remotely, sending filming equipment to her house and I directed her over Zoom from my home.
Concept, Writing, Directing