GARY & MARTIN KEMP GET CLOSER THAN EVER BEFORE TO GANGLAND BRITAIN
The Kemp brothers had not been seen on screen together since ‘The Krays’ so excitment was mounting for their new investigative documentary series. The brief called for ‘a unique, compelling & cool‘ way to attract a younger, male audience to the show and I knew from the beginning I wanted to grab attention with a visually arresting campaign. I led the entire campaign; writing & directing the on-air elements and also art-directing and writing the copy for the print & digital executions.
The campaign was a huge success with record viewing figures for the Crime & Investigation channel. The campaign also picked up a Kinsale Shark awards and several Promax awards around the globe.
Concept, Writing, Directing, Editing, Art direction
A+E Networks, Sky