BY HELPING OTHERS WE MIGHT ULTIMATELY HELP OURSELVES
When I was asked to develop a launch campaign for this amazing new charity I knew we had to try something a little different. My idea was to view the disaster through the eyes of the volunteers and focus on their feeling of pride and accomplishment. Before the shoot I got to know the volunteers, working closely with them to channel their personal experiences into a launch spot and content films.
Alongside the commercial I created a series of longer content films for social focusing on individual character’s stories.
The campaign was a game changer for Team Rubicon with the charity recorded a 400% increase in website visits. We were also delighted when the First Lady, Michelle Obama posted the campaign to her social media accounts.
My Roles
Concept, Writing, Directing, Editing
Clients
Team Rubicon, A+E Networks