HELP…THE WHOLE OF ITV IS BUFFERING…SEND A SUPERHERO
This was a first of a kind for ITV: A special ad break where all the channels in their portfolio ‘buffered’ simultaneously. It then took a wifi superhero to save the day. I developed this continuity roadblock idea to introduce Virgin Media’s new campaign from BBH featuring Usain Bolt (as the wifi superhero).
Concept, Writing, Directing
Virgin Media, ITV